Signal, not noise Practical AI playbooks for marketing leaders who are accountable to a revenue number. No sponsored content. No generic tips.

B2B SaaS · For CMOs, VPs & Heads of Function

The real guide to Claude for senior marketers.

Four deep playbooks covering every stage, every function, and every lever — from the sub-$3M startup CMO to the $50M+ scale-up VP. Revenue-first. Workflow-driven. No vibe coding.

The series

Four parts. One system.

Each part builds on the last. Start with your stage, then go deeper into function, team systems, and search visibility.

Senior CMO — know your situation first

Stage-based diagnosis from sub-$3M to $50M+. Problem-first workflows for pipeline, conversion, brand, and retention. The delegation map.

Revenue marketing Demand gen Brand

Growth-stage SaaS — different constraints

$5M–$30M ARR. Small team, big expectations. How to build leverage with Claude when you're doing 4 jobs and can't afford to waste an hour.

Pipeline efficiency Lean team leverage

Team-wide AI system with brand guardrails

How to roll out Claude across your whole marketing team without losing brand voice, creating legal risk, or producing AI slop at scale.

Brand safety Quality gates

The AEO deep-dive for B2B

Answer Engine Optimisation is the next organic channel. B2B buyers click cited AI sources at 90%. Here is how to become the source they cite.

Organic pipeline Authority

19%

of B2B teams have actually integrated AI into daily workflows — despite 98% increasing spend

G2 AI in B2B Marketing 2025

22%

higher ROI from AI-driven campaigns vs traditional methods

McKinsey 2025

90%

click-through rate on AI Overview cited sources for B2B buyers

Genesys Growth / Forrester 2026

Who this is for

✓ This is for you if

You own a revenue or pipeline number

You lead a team of 2–30 marketers

You're a CMO, VP, or Head of Function

You're done with generic AI advice

You want workflows, not inspiration

✕ Not for you if

You want 10 prompt templates

You're looking for tool reviews

You think AI replaces specialist skills

You want B2C or e-commerce plays

Built around

B2B SaaS — all stages

Revenue-first thinking

Real workflows with real prompts

Honest about what Claude can't do