Growth is rarely blocked by effort. It is blocked by broken systems. I find the constraint — then fix what is quietly killing revenue.
The gap between effort and revenue is almost always upstream of where the blame lands. Not in the channel — in the ICP definition that hasn't been updated in two years. In positioning that made sense at $2M and stopped working at $15M. In funnel friction nobody mapped because everyone assumed someone else had.
That is the work. Not more content. Not a new channel. Finding the constraint — then fixing the system around it.
"Weak growth is rarely a traffic problem. It's a strategy, positioning, funnel, ICP, or org-alignment problem wearing a traffic costume."
The product leader who says distribution is broken but cannot name three competitors. The board that cuts marketing budget then asks why pipeline dried up six months later. The CFO who mistrusts attribution but will not fund the infrastructure that would fix it.
Senior marketers deserve better than listicles written by people who have never owned a number. This is what I write about — and why it is sharper than most of what you will find.
New frameworks and sharp perspective on what actually moves revenue in B2B marketing. No cadence commitment. No fluff. Leave the moment it stops being worth your time.
No spam. No sponsored content. Just signal.
Watch your inbox. It will be worth it.