Signal, not noise Practical AI playbooks for marketing leaders who are accountable to a revenue number. No sponsored content. No generic tips.
B2B SaaS · For CMOs, VPs & Heads of Function

The real guide to Claude for senior marketers.

Four deep playbooks covering every stage, every function, and every lever — from the sub-$3M startup CMO to the $50M+ scale-up VP. Revenue-first. Workflow-driven. No vibe coding.

The series

Four parts. One system.

Each part builds on the last. Start with your stage, then go deeper into function, team systems, and search visibility.

Part 1
Senior CMO — know your situation first
Stage-based diagnosis from sub-$3M to $50M+. Problem-first workflows for pipeline, conversion, brand, and retention. The delegation map.
Revenue marketing Demand gen Brand
Part 2
Growth-stage SaaS — different constraints
$5M–$30M ARR. Small team, big expectations. How to build leverage with Claude when you're doing 4 jobs and can't afford to waste an hour.
Pipeline efficiency Lean team leverage
Part 3
Team-wide AI system with brand guardrails
How to roll out Claude across your whole marketing team without losing brand voice, creating legal risk, or producing AI slop at scale.
Brand safety Quality gates
Part 4
The AEO deep-dive for B2B
Answer Engine Optimisation is the next organic channel. B2B buyers click cited AI sources at 90%. Here is how to become the source they cite.
Organic pipeline Authority

19%
of B2B teams have actually integrated AI into daily workflows — despite 98% increasing spend
G2 AI in B2B Marketing 2025
22%
higher ROI from AI-driven campaigns vs traditional methods
McKinsey 2025
90%
click-through rate on AI Overview cited sources for B2B buyers
Genesys Growth / Forrester 2026

Who this is for

✓ This is for you if
You own a revenue or pipeline number
You lead a team of 2–30 marketers
You're a CMO, VP, or Head of Function
You're done with generic AI advice
You want workflows, not inspiration
✕ Not for you if
You want 10 prompt templates
You're looking for tool reviews
You think AI replaces specialist skills
You want B2C or e-commerce plays
Built around
B2B SaaS — all stages
Revenue-first thinking
Real workflows with real prompts
Honest about what Claude can't do